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Thursday, December 2, 2010
Photo Holiday Card-Take Ours and Make it Yours Thursday
Thursday, November 18, 2010
Make sure your Christmas Cards turn out great-Fabulous Finds Friday
Tip #1 - Composition and Resolution
To make a great Christmas card, it all starts with the photo. The composition needs to be great as well as the resolution. Let's start with the composition.
Kodak has a great 10 tip guide to help you when taking your pictures. You don't need a fancy camera or even an exotic location. Just follow the 10 simple steps and your off to a great start. Also consider clothing. T-shirts with big logos should be avoided as well as mis-matchy (is that even word?---You know what I mean) clothes on Mom, Dad and Kids. Also think about "action shots" instead of the posed shot. Here's an example:

So, now you have taken a great photo, but is it high enough resolution for a printed card? To find out, open your image on your computer. You most likely have a default program like Windows Photo Viewer. Right click on your photo once it is open and you'll see Properties.

Click on Properties and a window should open with a Details tab. Select the details tab and look for horizontal resolution and vertical resolution. It will say something like 300 dpi next to both.

If your photo says 199 dpi or lower, your photo will not look great printed. Why is this? DPI stands for dots per inch. The more dots you have in a square inch, the more detail you have, thus creating a better photo for print. On your computer screen a 72 dpi photo looks great, but don't let that fool you---it won't look so great when printed.
With Urbanitystudios, when you load a photo into a design, a little warning will show if you don't have high enough resolution. A designer also double checks to make sure that your photo will look great when printed. Be aware that many design programs will tell you if your photo will work or not and if you're unsure how your photo will look, it is a good idea to contact the company and make sure what you have submitted will work.
Lastly, check your photo settings on your camera and or phone. The lower resolution photo you take, the more photos you can store, but for your Christmas photo cards, you'll want to up your resolution settings so that your camera will take 300 dpi photos.
Tip #2 - Paper
The type of paper on which your Christmas card will be printed affects cost as well as look. Many sites offer "Premium" paper. You'll want to see if that is a matte or gloss finish. A matte finish gives a more elegant and more "expensive" look. If writing a hand written note on your holiday cards is important, check to make sure the paper can be easily written on. Some papers have a coating or finish on them that doesn't take pen very well. At Urbanitystudios, "premium" means a heavy card stock with a matte finish where you can easily write a personal message directly onto the card stock.
"Photo" paper is another popular option for a finished card. This typically is a less expensive option but you'll want to also see what type of photo paper the card is printed on. Is it archival quality? Does is easily resist fingerprints? Furthermore, if you want to write notes, photo paper is not a good option as you'll most likely ruin the finish if you try and write on the card. We use photo paper that top photographers use, matte finish 150-year archival quality and resists fingerprints.
Tip #3- Be Creative
With so many great design programs where you can literally design your card real-time, you can get very creative with your Christmas card. Some ideas include telling a story, including a recipe or a writing a creative salutation.
Make your Christmas card a memento. One of my favorite ideas is to add in a favorite recipe. With the card below, you literally add your recipe within the contents of the card. Recipients can add your card to their recipe folder and be reminded of the year and the family who sent them the great recipe.

Use Christmas classics to create really fun salutations on your card. Instead of "Merry Christmas", you could say "And to all a good night" or "'Tis the most wonderful time of the year" or "Ba hum bug to you and yours".
Wednesday, November 10, 2010
Photo Christmas Cards-Side by Side Comparison---How does Urbanitystudios fair?
First I headed on over to Shutterfly and selected their "Retro Metro Christmas Card". Very cute design. Here are the specs:
Size: 5 x 7 inches
Paper: 110 Lb matte paper
Color Options: What you see is what you get
Price: $127 for 100 cards (that is with their current 20% off sale)

I then took a look at TinyPrints. I pulled their "Most Merry Spanish Red" Photo Christmas card. It is a stylish design in holiday brown. Here are the specs:
Size: 5 x 7 inches
Paper: Heavyweight Card stock
Color Options: 3 variations, limited
Price: $135 for 100 (with their current sale)

Then I headed over to Urbanitystudios. I pulled our "Holiday Photo Card Red". I like this simple, elegant design. Here are the specs:
Size: 5 x 7 inches
Paper: Heavy card stock
Color Options: Choose from over 60 colors and change to your specifications, FREE
Price: $109 for 100 cards (that is without any sale)
So, how do we stack up? At face value we are less expensive with the same paper quality and printing process. Dig a little deeper and we offer something that the big guys don't: A truly custom card. We allow you to change colors of any part of the design for a one-of-a-kind look...Now, both of the other companies have a much bigger selection but for less money, you get the same, if not better quality if you shop with Urbanitystudios.
One more thing the other guys don't offer: A final proof for FREE. Every order is double checked by one of our designers and then emailed to you so you can have one last look before we print it. That way, we ensure your card is going to look fantastic.
So, give us a try this season and see why "bigger isn't always better". Oh, and for a limited time, we're offering FREE priority shipping on any order in the US. No code necessary to take advantage.